ADVERTISING

McDonald's

Snow Delivery

Agency: DDB

Description

We delivered snow. Literally.
Nowadays, almost everyone misses snow in winter. No one more so than the citizens of Szczecin, a city in the north of Poland, where there are only 6 days of snowfall each year (it's not much, by Polish standards.)
We decided to change that. During our event, people who ordered delivery of Burger Drwala (The Lumberjack Burger) got a chance to experience snowfall right outside their windows. In a year when everybody got stuck in their homes, this was an especially meaningful gesture.
The event took place in Szczecin on November 28th-29th, 2020.

This professional campaign titled 'Snow Delivery' was published in Poland in December, 2020. It was created for the brand: McDonald's, by ad agency: DDB. This Experiential medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 3 years ago by Senior Copywriter: Jan Miroslaw of DDB Warsaw.

Credits

Advertising Agency: DDB, Warszawa, Poland
Executive Creative Director: Zuzanna Duchniewska-Sobczak
Deputy Creative Director, Project's Copywriter: Jan Miroslaw
Senior Art Director: Pablo Dominguez Agregan
Senior Copywriter: Mateusz Gaca
Head Of Creative Solutions: Anna Mogilnicka-Pojda
Account Manager: Urszula Łysenko
Executive Producer, Papaya Films: Sebastian Jurczek
Executive Producer, Papaya Films: Tomasz Kulesza
Line Producer, Papaya Films: Marta Stawska
Event Producer, Papaya Films: Maciej Szrek
TVC Director: Bartosz Dombrowski
Event Film Director: Aleksander Kropidłowski

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.