We delivered snow. Literally.
Nowadays, almost everyone misses snow in winter. No one more so than the citizens of Szczecin, a city in the north of Poland, where there are only 6 days of snowfall each year (it's not much, by Polish standards.)
We decided to change that. During our event, people who ordered delivery of Burger Drwala (The Lumberjack Burger) got a chance to experience snowfall right outside their windows. In a year when everybody got stuck in their homes, this was an especially meaningful gesture.
The event took place in Szczecin on November 28th-29th, 2020.
Experiential advertisement created by DDB, Poland for McDonald's, within the category: Food.
Executive Creative Director: Zuzanna Duchniewska-Sobczak
Deputy Creative Director, Project's Copywriter: Jan Miroslaw
Senior Art Director: Pablo Dominguez Agregan
Senior Copywriter: Mateusz Gaca
Head Of Creative Solutions: Anna Mogilnicka-Pojda
Account Manager: Urszula Łysenko
Executive Producer, Papaya Films: Sebastian Jurczek
Executive Producer, Papaya Films: Tomasz Kulesza
Line Producer, Papaya Films: Marta Stawska
Event Producer, Papaya Films: Maciej Szrek
TVC Director: Bartosz Dombrowski
Event Film Director: Aleksander Kropidłowski