Advertisement

Separated for a moment to always be together

Agency Network: 
Published/Aired: 
March 2020
McDonald's: Separated for a moment to always be together
McDonald's: Separated for a moment to always be together
McDonald's Experiential Ad - Separated for a moment to always be together
McDonald's Experiential Ad - Separated for a moment to always be together

Part of Collection

Description

Everyone loves McDonald’s and the feeling is mutual. But at this point, the brand loves even more to know its customers and employees are doing well. With that in mind, the Arcos Dorados, the largest independent McDonald's franchise in the world, closes the dining/seating rooms of its restaurants in Brazil from next Monday, March 23, a measure to protect everyone in this moment of expansion of the contamination by the Covid-19.

In addition, the official logo of the brand will be changed exclusively on social networks indefinitely; a McDonald’s idea in Brazil developed by the agency DPZ&T: “Separated” for a moment so that we can always be together.

The recommendation is that, temporarily, its more than 1000 restaurants in Brazil will serve customers exclusively through Delivery, Drive-thru and, in some situations, orders in street stores.

Experiential advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.

Advertising Agency: DPZ&T, Brazil
Log in to post comments
vctr57's picture

Nope.

vctr57
Activity Score 92
Creative Director
lukep13's picture

Not the perfect time to think about winning an award, guys.

lukep13
Activity Score 175
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement