During Breast Cancer Awareness Week, Jorge Chavez International Airport and Lima Airport Partners (LAP) presented “The Other Check-in”.
This campaign was implemented specifically at the pre-boarding area, where hundreds of people do their check-in in order to travel. In that moment all the visitors realized there was a pink module that invited them to do the most important check-in: the one to detect breast cancer.
The performance counted with the presence of a specialist, who handed out brochures and answered all the questions from women and men. “Let’s not forget that breast cancer is the main cause of cancer related deaths among Peruvian women, and a way to prevent that is this check-in… so simple and necessary, like the one we do for your flights”, said the specialist.
Finally, the website www.theothercheckin.com was launched. There, in the same style as flight’s security videos, a flight attendant invites the public to learn the steps to perform a breast self-examination.
This was a campaign to create awareness and remind everyone that doing “The Other Check-in” on time can save a life.
Experiential advertisement created by SrBurns, Peru for Lima Airport Partners, within the category: Public Interest, NGO.
General Creative Director: Alfredo Negri
Creative Director: Martín Vigo
Art Director: Julio Julca
Designers: Nicole Veramend, Josué Vela, Cristhian Vidal
Copywriter: Edgar Rosales
Account Director: Alejandro Rivas
Photographer: Gerson Machado
Project Manager: Edgar Acosta
Web Developer: Iván Falcón
Production Company: Saturno
Directors: Camila Vidal, Mariano Naters
Executive Producer: María José Castratt
Production Supervisor: Claudia Calonge
Sound House: Humanimal