What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out.
Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.
Executive Creative Director: Jordan Doucette
Creative Director: George Giampuranis
Art Director: Etienne Bessette
Copywriters: Thibaut Delelis, Gary Watson
Director: Anthony Ayotte
Accounts: Emma Toth, Britt Garland
Strategy: Rafik Belmesk
Producers: Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company: 1one Production