ADVERTISING

MBNA

Expires - Sumatran Tiger, Expires - Elephant, Expires - G...

Agency: TBWA

Description

MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.

This professional campaign titled 'Expires - Sumatran Tiger, Expires - Elephant, Expires - G...' was published in United Kingdom in July, 2017. It was created for the brand: MBNA, by ad agency: TBWA. This Outdoor medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 5 years ago.

Credits

Advertising Agency: TBWA, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Ant Harris
Copywriter: Zoe Harris
Retouchers: Daniel Bickerton / Loupe
Business Director: Mark Bostock
Senior Account Manager: Emma Cochrane

ADVERTISING

iStock Essentials

African Spoonbill Feeding

Artist: ronib1979

iStock Essentials

Lilac-breasted Roller - Coracias...

Artist: phototrip

iStock Essentials

Lilac-breasted Roller - Coracias...

Artist: phototrip

iStock Essentials

Impala - Aepyceros melampus medi...

Artist: phototrip

iStock Essentials

Lilac-breasted Roller - Coracias...

Artist: phototrip

iStock Essentials

Lilac-breasted Roller - Coracias...

Artist: phototrip

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.