The Scared To Death Meal

April 2019


Insight: 1 in ever 4 college students get an STD in their 4 years of college. Solution: On Halloween day, give 1 in 4 college students an STD at select Burger King locations.

Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

Advertising School: Syracuse University, The Newhouse School, Syracuse, USA
Creative Director: Sarah Whaley, Jimmy Baras
Art Director: Sarah Whaley
Copywriter: Jimmy Baras
Illustrator: Sarah Whaley
Videographer: Jacob Marcus
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