Pay’m Back Securely

Agency: Cogent


In March 2019, Cogent launched ‘Pay’m back securely’, a campaign designed to create differentiation in a sea of ‘convenience and speed’ marketing messages in the category. The campaign draws on the fact that Paym is uniquely backed by 15 major banks and building societies.

This professional campaign titled 'Pay’m Back Securely' was published in United Kingdom in March, 2019. It was created for the brand: Paym, by ad agency: Cogent. This Integrated medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: Cogent, Meriden, England
Copywriter: Kieran Ainsworth
Art Director: Leanne Ainsworth
Creative Director: Darren Giles


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