Is This Cheers On You?

June 2019


Bone marrow donations are unfortunately not as common as they could be. People tend to think that it’s a painful procedure, when in reality all that’s needed is a bit of DNA. Budweiser has created a campaign to facilitate donation, using only a beer can. Creating new packaging with a resealable top and all you need inside to become a donor.

Experiential advertisement created by Miami Ad School, Spain for Budweiser, within the category: Alcoholic Drinks.

Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Borja Alvarez
Art Director: Marta Berardini, Adriana De Oliveira
Copywriter: Sofia Minoli
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