Padang without Coconut Milk

Agency: Iris


In a new campaign for FiberCreme, Iris Jakarta teams up with Indonesian influencer Kevin Hendrawan in a film that sees him set out on the seemingly impossible task of finding people willing to cook, or eat, food without coconut milk. With the underlying pitch that FiberCreme is a healthy alternative to coconut milk, Hendrawan travels with a film crew to the Padang, known in Indonesia for having the highest use of coconut milk in its cuisine.

This professional campaign titled 'Padang without Coconut Milk' was published in Indonesia in October, 2018. It was created for the brand: FiberCreme, by ad agency: Iris. This Content medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Iris Worldwide, Jakarta, Indonesia
Executive Creative Director: Mehdi Lamloum
Creative Director: Albert Chan
Associate Creative Director: Adri Zainuddin
Creative Group Head: Andika Nugroho
Art Directors: Anita Murti, Rahmi Amelia
Copywriter: Nuris Sungkar
Producer: Purwono

East West Market


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