Billboard Taster

Agency Network: 
Published/Aired: 
March 2021

Description

What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.

Experiential advertisement created by Havas, Argentina for Atma, within the categories: House, Garden, Public Interest, NGO.

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