Hermès Perfume Boutique Opening

Agency: Publicis


Perfume has been part of Hermès' history since the 1930's. In its library of perfumes, every creation tells a story, opens up an imaginary world. For the grand opening of the Hermès Boutique Parfum in Paris, the designer brand’s craftsmanship and creative freedom were brought to life with organic, continuous line art. Dancing line animation weaves a story of polish, sophistication, and artistry for Boutique Parfum and every Hermès creation, as the simplistic interpretation of its logo paints a fresh look onto a classic name.

This professional campaign titled 'Hermès Perfume Boutique Opening' was published in France in May, 2019. It was created for the brand: Hermès, by ad agency: Publicis. This Integrated medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted over 2 years ago by Loooop Studio of Loooop Studio.


Advertising Agency: Publicis EtNous, Paris, France
Illustration: Loooop Studio
Animation: Mathematic


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