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Atma

HEADBANG REVIEWS

Agency: Tech and Soul

HEADBANG REVIEWS by ATMA / El Ojo de Iberoamérica Shortlist

OOH - MUPI

OOH - BUS STOP

OOH - BILLBOARD

CANNES BOARD

HEADBANG REVIEW ON TIKTOK

Description

There's no better review for a flat iron than the hair of someone who can't stop moving it. Someone who does the up and down, masters the side to side, and even throws in a whiplash!

Yes, the metalheads! They move their hair with passion, and now they'll do it for our flat irons. During the next metal festival, we're going to straighten the hair of a group of fans. Then, turn each of their headbanging moves into our next quality tests.

This professional campaign titled 'HEADBANG REVIEWS' was published in Colombia in October, 2023. It was created for the brand: Atma, by ad agency: Tech and Soul. This Integrated medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted 3 months ago by Creative Director: Nelson David Sanchez of Ogilvy Colombia.

Credits

Advertising Agencies: Tech And Soul (Brazil), Ogilvy (Colombia), Proximity BBDO (Colombia)
Art Directors: Daniel Puentes, Nelson Sánchez
Copywriters: Cristhian Arboleda, Brayhan Oviedo
Ojo de Iberoamérica 2023 - Shortlist

Mercedes-Benz

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