Case Study
Board
OOH
Social Media
Description
Who said that straighteners and dryers are only for hair? We present "The Hot Twist Catalogue", where we demonstrate that ATMA dryers and straighteners not only curl and straighten hair, but reinvent everyday life. Forget about the dinosaurs of female beauty; our products are breaking labels and opening a new world of possibilities.
Discover how a dryer can be the star of your next barbecue, or how an iron becomes a tool for your art! With a touch of irreverence and a lot of wit, we invite you to unlabel these products and join our Hot Twist Challenge. Atmazing!
This student campaign titled 'Hot Twist Catalogue ' was published in Ecuador in November, 2023. It was created for the brand: Atma, by ad school: The Pub School. This Content, Digital, and OOH Outdoor media campaign is related to the Beauty industry and contains 4 media assets. It was submitted over 1 year ago by Daniela Cruz of MullenLowe Delta.
Credits
Advertising School: The Pub School, Quito, Ecuador
Copywriters: Renato Salvador, Ingrid Vela, Daniela Cruz
Art Directors: Daniel Orcés, Andrés Sánchez
Sound Design: Renato Salvador
