Escape Kitchen

Agency Network: 
November 2018


How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.

Experiential advertisement created by TBWA, Netherlands for Albert Heijn, within the category: Retail Services.

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Chief Creative Officer: Darre Van Dijk
Creative Director: Niels De Kuiper
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Account Director: Danielle Jonk
Account Manager: Minthe Lok
Content Producer: Amber Akkermans
Production Company: Holy Fools
Director: Willem Jansen
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kleenex's picture

I can see it now... The Food TV Network Newest game show is Escape Kitchen!

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