Plastic pollution is reaching alarming levels.
Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking.
At a beach car park, located in the tourist destination of Sanxenxo, we installed a special device where parking time was paid for by recycling plastic containers.
This action in a public space raised awareness about caring for and respecting our beaches and oceans.
This professional campaign titled 'Eco Parking' was published in Spain in November, 2018. It was created for the brand: Hyundai, by ad agency: Havas. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo