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Escape 2020

Agency Network: 
Published/Aired: 
December 2020
X3M Ideas: Escape 2020
X3M Ideas: Escape 2020
X3M Ideas: Escape 2020
X3M Ideas: Escape 2020
X3M Ideas: Escape 2020
X3M Ideas Direct Ad - Escape 2020
X3M Ideas Direct Ad - Escape 2020
X3M Ideas Direct Ad - Escape 2020
X3M Ideas Direct Ad - Escape 2020
X3M Ideas Direct Ad - Escape 2020

Description

With the virus fast spreading and death rates on the rise, the Nigerian government was forced to ramp up COVID-19 restrictions this Christmas, all but ensuring families stay indoors through the Yuletide. This act once again contributed to the widely shared sentiment amongst Nigerians that 2020 has indeed been a doomed year they can’t wait to see the end of.
So, instead of sending the usual Christmas cards to our clients and potential clients, we created a board game called ESCAPE 2020, which simulates the major events of 2020 into a fun and adventurous experience for the family.
The game contains exactly 365 blocks each representing days of the year and features all of the significant global and local occurrences, all waiting to be maneuvered: Kobe Bryant’s death, lockdowns, looting, BLM protests, #ENDSARS, Amazon’s marketplace dominance, Beirut blast, wildfires etc... Now we can all escape 2020, at least mentally.

Direct advertisement created by X3M Ideas, Nigeria for X3M Ideas, within the category: Gaming.

Advertising Agency: X3M IDEAS, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Creative Director: Mike Miller
Deputy Creative Director: Anthony Wolve
Copywriters: Kelechi Uduma, Olumide Aganga, Sandra Igumbor
Art Directors: Sodiq Sheu, Abisoye Odewole, Sam Olorundare
Illustrator: Sam Olorundare
Animator: Saturday Emmanuel
Brand Managers: Vivian Nwadike, Temitope Ayeni
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