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The panda font

Agency Network: 
Published/Aired: 
May 2015
WWF:  The panda font
WWF Direct Ad -  The panda font

Description

Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Solution: The Panda Font. A font made by Pandas for Pandas.

Direct advertisement created by Ogilvy, Japan for WWF, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director / Typographer: Akihiko Ono
Web Designer: JK Chekpo
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Highest Rated

Brendan Mullins's picture

so where can i get it?

Brendan Mullins
Activity Score 2
T.'s picture

Lovely idea.

T.
Activity Score 1110

What's your ad telling the consumer?

elmarianchi's picture

cool enough

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture

Cute font.

kleenex
Activity Score 58645
Web Designer/Developer
Brendan Mullins's picture

so where can i get it?

Brendan Mullins
Activity Score 2
Pete R.'s picture

Is it free?

Pete R.
Activity Score 3412
Illustrator
halaby87's picture

Cool

halaby87
Activity Score 10488
Marketing Manager |

M.Halaby

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