Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Solution: The Panda Font. A font made by Pandas for Pandas.
Direct advertisement created by Ogilvy, Japan for WWF, within the category: Public Interest, NGO.