Misfortune Cookies. In 2019, food banks provided a record 1.6 million food supplies to people in crisis. We partnered with The Trussell Trust (the UK’s largest food bank charity) and restaurants to deliver special cookies which contained harsh facts about food banks instead of optimistic messages. These were designed to make people text a donation after they'd just finished a delicious meal.
Direct advertisement created by TBWA, United Kingdom for The Trussell Trust, within the category: Public Interest, NGO.