UNsanitary is a sanitary pad brand launched by social enterprise Hey Girls UK to raise awareness about rising levels of period poverty in the UK. Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, loo roll and newspaper. The new brand 'launched' in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign.
This professional campaign titled 'UNsanitary pads' was published in United Kingdom in February, 2020. It was created for the brand: Hey Girls, by ad agency: DDB. This Integrated medium campaign is related to the Health and Public Interest, NGO industries and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: adamandeveDDB, London, United Kingdom of Great Britain and Northern Ireland