Festival-goers attending Blue Dot (18-21 July, Jodrell Bank) are to be warned about the dangers of unprotected sun exposure this summer thanks to a unique new Melanoma UK skin cancer awareness campaign, inspired by the iconic Hacienda and Factory Records music genre.
With the support of legendary New Order bassist, Peter Hook, along with Festival Safe, free samples of ‘FACtor51 The Suncream’ will be distributed at the event, each featuring iconic typography inspired by Manchester’s globally-renowned Factory Records.
Flyers and posters are also being given away to highlight the importance of sunscreen in the fight against skin cancers.
Distinctly branded with Factory Record’s unmistakeable yellow and grey chevron artwork, the FACtor51 suncream features the words “Use Sun Protection” in an affectionate tribute to the original “Use Hearing Protection” club night poster, now synonymous with the hedonistic rave scene.
Created for Melanoma UK by award-winning international healthcare creative agency, Havas Lynx, the FACtor51 campaign has been designed to capture the imagination of a new generation of festival-goers, aged 15-34 years old, for whom skin cancer is now the most deadly of all cancers.
Adding further credibility to the Havas Lynx campaign is the guidance from the agency’s Design Director, Trevor Johnson, who created some of the most influential artwork and branding for Factory Records at its peak.
The striking campaign artwork is also designed to resonate with first-generation clubbers who played their part in establishing the rave scene in Manchester, now in their 40s and 50s. According to Melanoma UK, while this generation is better educated on the importance of sun protection now, they are still highly susceptible to skin cancers due to the sun damage caused in their youth.
Direct advertisement created by Havas, United Kingdom for Melanoma UK, within the category: Health.