March For Our Lives

The Unwilling Will

School: Miami Ad School


2018 has been deadlier for school children than deployed soldiers. Despite the exponential increase in gun violence, nothing has changed. Politicians responsible for the safety of the country haven't taken any effective measures towards the regulation of guns as they benefit from NRA's generous donations and backing. Schools should be an environment that fosters learning and growth, not a place for mass murders. We need a powerful way to call attention to this issue and make voters more conscious of their choices. The future is in the hands of the next generations, it is only fair that they should be heard, however loudly it may echo.

This student campaign titled 'The Unwilling Will' was published in United States in August, 2018. It was created for the brand: March For Our Lives, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 5 years ago by Art Director: Matias Cachiquis of Miami Ad School.


Advertising School: Miami Ad School, Miami, United States of America
Art Director: Matias Cachiquis
Art Director: Juan Kurtzman
Copywriter: Shatrunjay Devvrat
Copywriter: Martina Pellerey


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