Description
Whilst record temperatures hit the UK, many warnings focused on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer. We needed to remind people of the importance of sunblock and staying shaded whenever possible.
We created posters made from specialized paper that reacts to UV rays. When exposed, the paper itself darkens and burns. We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin,
This professional campaign titled 'Exposed Risks' was published in United Kingdom in August, 2022. It was created for the brand: Melanoma UK, by ad agency: The Leith Agency. This Outdoor and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 10 months ago by Creative Director Health: John McPartland of Leith.
Credits
Advertising Agency: The Leith Agency, Scotland
Creative Director: John McPartland
Art Director: Joe Sayer
Copywriter: Marion Miranda
