McDonald's is saying goodbye to Maestro by transforming a burger box into a music box.
On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics.
Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.
Creatives: Joana Teixeira, Leonardo Gomez, José Carlos Costa, Nuno Aguiar, Diana Gonçalves, André Trindade
Creative Director: Pedro Magalhães
Account: Ana Catarina Santos, Teresa Santa Marta
Planner Director: Filipe Moreira
Innovation Director: Francisco Pinto Coelho
Producer Company: ZOE Films
Director: Flávio Sousa
Executive Producer: Gonçalo Paixão
DoP: Vítor Maninho
Production Consultant: Pro(u)d
Voice: Filipe Duarte