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Fry Matchbook

Campaign
Agency Network: 
Published/Aired: 
January 2011
McDonald's:  Fry Matchbook

Description

Direct advertisement created by Bernstein-Rein, United States for McDonald's, within the category: Food.

Advertising Agency: Bernstein-Rein, USA
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Directors: Marie Goodwin, Paul Prato
Copywriters: Matt Dorsett, Chris Corley
Print Manager: Lila Knight
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Highest Rated

Billoughsby's picture

I pity the fool who tries to illusionate HappyHour that way.

Billoughsby
Activity Score 5154
Art Director |

That's it.

fotdot's picture

I guess it's okay to smoke at McDonalds now with kids everywhere. #fail.

fotdot
Activity Score 674
Creative Director
HappyHour's picture

They aren't matches. And this #isn't #twitter #hipster #moron.

HappyHour
Activity Score 2381
drunk dave's picture

Placed at clubs and bars firstly. Secondly 24hr service, i.e. people with the munchies at 3 in the morning - I doubt any kids are an MacDonalds at that time, unless of course you're in Spain.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
luispiter's picture

mmmmm is bad... smoke in Mc

luispiter
Activity Score 2756
comunication
manumartin5's picture

good idea.!

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Copy Maafan's picture

Not bad.

Copy Maafan
Activity Score 14
Copywriter |

Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )

de_martin's picture

I like the idea. And matches can be used for other things than smoking, no?

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

everartz's picture

so what.. are these real matches or is it just to show the tatoes on fire?

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

If you have an appetite for an audacious, one-of-a-kind guerilla advertising piece, this one's for you.

Reality Check
Activity Score 2549
Tripioso's picture

There are no matches. So if you wanted to light your smoke, you'd be pissed off and hate them for illusionating you this way.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

HappyHour's picture

Nobody illusionates me.

HappyHour
Activity Score 2381
Billoughsby's picture

I pity the fool who tries to illusionate HappyHour that way.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Billoughsby's picture

Available in Tallow or Filter Tip

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

It is a match box. However, you see the fries after you use all the matches.

Guest
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