After being "let go", this was an idea to get myself a new job, or an interview, or at the very least noticed... in the middle of the GFC. Hand made business cards were delivered to high end ad agency CDs and Senior Creatives. It was also run as an animated home page banner ad on local ad industry website Adtown.com.au. So far, the job hasn't happened, but new ad agency contacts and quite a few freelance jobs have.
Additional credit: Samsung Corportation... for use of cardboard