The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.
This professional campaign titled 'Shark, Bear, Elephant' was published in China in December, 2009. It was created for the brand: WildAid, by ad agency: JWT. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 14 years ago.
Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging