The Letter of Demotivation

Innocence in Danger wanted to reach companies and make them realize that they should be a part of the fight for child protection. Since traditional awareness campaigns didn’t have much impact on them, we had to find a new way to communicate. We decided to not talk about abused children but about the traumatized adults they can become, and traumatized employees. We created a character, embodying millions of victims, and wrote a letter of Demotivation. Based on real testimonies, relating daily pains and sufferings at work, the letter has been sent to the 100 largest companies in France.