Agency Network: 
November 2008
Dubai Healthcare City:  Lump
Dubai Healthcare City Direct Ad -  Lump


Direct advertisement created by BBDO, United Arab Emirates for Dubai Healthcare City, within the category: Public Interest, NGO.


Feel here.
Early detection saves lives.

Advertising Agency: Impact Plus BBDO, Dubai, UAE
Creative Director: Paul Fayad
Creative Group Head: Tarek Eletrebi
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Illustrator: Sajid Aboobaker
Account Director: Chantal King
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tanvir hassan raju's picture

nice.....good execution

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |


indo's picture

"Nice idea"

Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
iT-iS-i's picture

Doesn't look like that "lump" is on a breast though, looks more like a woman's back.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

perhaps because it was in Dubai?

Guest's picture

Very cool idea.

tirthomitro's picture

somewhere there's a feeling of deja vu'.
but won't say anything b4 i find out for sure.
a good idea on the whole.

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture


Guest's picture

By way of comment to the previous statement, "Doesn't look like that "lump" is on a breast though, looks more like a woman's back," did you read that this ad is running in Dubai where "breast cancer is among the most taboo subjects?" Do you think a popular women's (or any) magazine in a country where women wear the veil could run a picture of a bare female breast? Did you perhaps miss the entire point? It's called subtlety--a brilliantly clever way to try to save lives. Brava!!!!

chamindarathnayake's picture

Really good one Thank you.

Activity Score 371
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

valayamadvertising's picture

nice technique

Activity Score 242
Creative Director at VALAYAM CREATIONS |,

Guest's picture

this is old idea from 2007

dearabby's picture

Wow! Kudos for finding a way to drive home a very important point while staying within the societal dictates. The magnet is even reusable to keep the issue in the minds of consumers and hopefully save lives. Well done!

Activity Score 104
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

creative.vibes's picture


Activity Score 84
Art Director at Bluamobea, UAE
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