Escape Button

Agency Network: 
Published/Aired: 
January 2012

Description

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche
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Highest Rated

kleenex's picture

still not a bad idea.

kleenex
Activity Score 58791
Web Designer/Developer
arthor's picture

a.k.a. stumbleupon, a 5 year old idea.

arthor
Activity Score 513
kleenex's picture

still not a bad idea.

kleenex
Activity Score 58791
Web Designer/Developer
Sweetapple's picture

Seen arthor is right.

Sweetapple
Activity Score 62
Art Director
Hadrons's picture

it is exactly like stumble upon, just with a nicer logo and design.
Still nice though.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture

plus stumbleupon gives you many more options... not just a few like this one.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Glut's picture

stumbleupon! next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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