Agency Network: 
October 2020


ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all.

A cruel disease that affects everyone equally, but it is not the same for everyone.
Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year

For 90% patients technology to communicate with the world is a luxury.

Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€
compared to the 6K € of the most popular technology on the market.

Digital advertisement created by Cheil, Spain for Samsung, within the categories: Electronics, Technology, Public Interest, NGO.

Advertising Agency: Cheil Spain, Madrid, Spain
Executive Creative Director: Alejandro Di Trolio
Creative Directors: Jaime Azurmendi, Sergio Villarrubia
Art Directors: Alvaro Martinez, María Benitez, Estanislao Bollain, Irene SanJosé
Copywriters: Miriam Alonso, Teresa López
Account Director: Gracia Calabia
Agency Producer: Irisbond, Somos 5
Photographer: Somos 5
Director: Angélica Roma
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