Agency Network: 
Published/Aired: 
February 2019

Description

The online film is based on the insight that environmental protests often utilize non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper — 100% Recycled, Carbon-neutral, FSC® Certified, Green Energy Process and Rainforest Alliance Certified.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Chief Executive Officer: Adil Khan
Chief Creative Officer: Komal Bedi Sohal
Creative Director / Copywriter: William Mathovani
Art Director: Anika Marya
Designer: Alan Hong
Creative Resource: Richa Khan
Business Director: Karim ElKari
Director of Marketing: Aditya Singh Judge / Papers Worldwide
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