Nr-axSpA, a painful rheumatologic condition, goes undetected for years. The "Monster in the Dark" campaign reveals this foe by providing awareness and education so that rheumatologists can act quickly to help end their patients’ suffering.
Digital advertisement created by NEON, United States for Novartis, within the categories: Health, Pharmaceutical.
Managing Director, ECD: Kevin McHale
SVP Group Creative Director, Art: Keshni Sharma
SVP Group Creative Director, Copy: Jesse Kates
VP Creative Director: Josh Eastman
VP Associate Creative Director: Barbara Graetzer
Associate Creative Director: Wilson Cappellan
Copy Supervisor: Matt Coppa
Copywriter: Tashay Gonzalez-Ortiz
EVP Account Management: Lorraine Pastore