Heart failure is a leading cause of hospitalizations, but it doesn’t have to be, so Novartis wanted to overcome low disease awareness so patients and their caregivers can be more active in managing their disease. The heart is the core of our system exactly like the sophisticated engines that running to cover our needs like in cars and trucks, electricity generators, factories...etc and without frequent care to these engines, it's functionalities becomes slower and may cause damage to the entire machine or make it out of order.
This professional campaign titled 'Heart Failure' was published in Egypt in September, 2019. It was created for the brand: Novartis, by ad agency: Intermark. This Print medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 3 years ago by Soliman: Shehab of Fullstop.
Advertising Agency: Intermark, Cairo, Egypt
Creative Director: Sameh Haggag
Art Director: Shehab Soliman