Amnesty International

Write for Rights

Agency: Cossette


Amnesty International is once again reminding people that the pen is mightier than the sword, as it marks for International Human Rights Day with the “Write for Rights” campaign. Every year, Amnesty supporters send letters to convince government officials around the globe to end human rights abuses like imprisoning people for expressing their opinion or the use of torture. As part of a campaign to support this year’s writing marathon within French Canada, Cossette created posters that aim to communicate that these letters have an impact on both individuals and governments, alongside messages such as “write to be heard,” “write to rewrite the law,” and “write to overthrow power.”

This professional campaign titled 'Write for Rights' was published in Canada in December, 2019. It was created for the brand: Amnesty International, by ad agency: Cossette. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted almost 4 years ago by Jutras: Alexandre of Lg2 Montreal.


Advertising Agency: Cossette, Montréal, Canada
Strategy: Hugo Fournier
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis
Product: Olivier Charbonneau, Florence Girard-Leblanc
Illustration: Sébastien Thibault, Anna Goodson


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