With new preventive treatments now available for migraine, a unique approach was required to cut through a category full of clichés and get patients to demand more from their specialists. So for the first time, migraine is depicted as a dark, creeping, amorphous monster stalking people who are trying to go about their daily lives – all inspired by the descriptions given by migraine patients themselves. The message however is positive; the patients are no longer being controlled by this debilitating disease. Finally it’s possible to Tame Your Migraine.
This professional campaign titled 'Tame Your Migraine' was published in United Kingdom in May, 2019. It was created for the brand: Novartis, by ad agency: Havas Lynx. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Havas Lynx Group, Manchester, UK
Creative Director: Lou Shipley
Art Director: Rob Jenkins
Copywriter: Lou Shipley
Director: Nick Jay
Production: MTP / Scotland