Screenshot coupons

Agency Network: 
Published/Aired: 
February 2016

Description

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Yuri Drabent
Art Directors: Asia Biernacka, Adam Zawiasiński
Copywriter: Maciek Kozina
Additional credits: Borysław Georgijew, Dominika Kościelniak, Maria Łukasik
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Highest Rated

Dzsoi's picture

McDonald's has been using its OFFLINE coupons as advertising for a while, they use them as DM (throw them into mailboxes).
This is the same, just online. The right move, nothing more.

Dzsoi
Activity Score 8603
Copywriter
kleenex's picture

not a bad idea, but did more people use a cell phone coupon than a regular paper one??

kleenex
Activity Score 58777
Web Designer/Developer
iamlucek's picture

The long-term goal would probably be to phase out paper coupons. This particular work is just a small step towards it.

iamlucek
Activity Score 24
Copywriter at Isobar (Warsaw, Poland)
Dzsoi's picture

McDonald's has been using its OFFLINE coupons as advertising for a while, they use them as DM (throw them into mailboxes).
This is the same, just online. The right move, nothing more.

Dzsoi
Activity Score 8603
Copywriter
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