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McDelivery

Agency Network: 
Published/Aired: 
April 2020
McDonald's: McDelivery
McDonald's: McDelivery
McDonald's Digital Ad - McDelivery
McDonald's Digital Ad - McDelivery

Description

Brief:
A new service offering by McDonald's; McDelivery, launched during COVID-19 restrictions.

Execution:
Inspired by the working from home scenario, surrounded by the indoors, the art direction showed branded door hangers that left the viewer craving for McDonald's without seeing the food.

Results:
The delivery service helped McDonald's keep its restaurants in Malta open throughout the pandemic and deliver feel good moments to people staying and working from home.

Digital advertisement created by TBWA, Malta for McDonald's, within the category: Food.

Advertising Agency: TBWA\ANG, Gzira, Malta
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