What better way to launch Maaza, the No1 tropical fruit drink in the world, than honoring its Indian roots. That was the thought behind the creative concept of Kaleidoscope, the campaign inspired by the traditional mandala, a spiritual symbol that originated in India. Using a geometric pattern in a circular shape that has strong symmetry, the message is conveyed with a pulsing rhythm that beckons you to a tropical sensation unlike no other. This digital campaign was launched in the Netherlands, France, and Denmark.
Digital advertisement created by BaaS | Digital, Netherlands for Maaza, within the category: Non-Alcoholic Drinks.
Chief Creative Officer: Nikos Vlahoyiannis
Creative Director: Dionisis Stathakopoulos
Art Directors: Kostas Tragoutsis, Nikos Perialis
Copywriters: Andreas Pontikakos, Dionisis Stathakopoulos
Account Director: Panayiotis Kazanis
Account Managers: Vicky Leftherioti, Celia Stefanoglou