iPhone Collector App

Published/Aired: 
February 2011
Lego:  iPhone Collector App
Lego Digital Ad -  iPhone Collector App

Description

Expanding the digital reach of LEGO Minifigures from online to mobile. Mobile virtual collection concept taps into the physical blind-purchase collection concept! iTunes link.

Caption

Slide to match all 3 parts and collect them all!

Advertising Agency: LEGO Digital Marketing, Denmark
Additional credits: QB9, Argentina
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