One Dollar Lesson

Agency Network: 
March 2014
Kaspersky Lab:  One Dollar Lesson
Kaspersky Lab Digital Ad -  One Dollar Lesson


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Now there’s an easy way to defend yourself against digital attacks. One Dollar Lesson breaks down online financial fraud in a fool-proof way, transforming the world of code into beautifully crafted 3D. Kaspersky Lab, who recently cracked one of the largest digital heists in history, and GREY Moscow, have launched an interactive site called One Dollar Lesson. The project tackles the complexity of online fraud with an action packed story about your money. Visitors to the website receive a digital dollar that they can spend. However, each transaction reveals the dollar’s path through a 3D world, along with vicious malware and fraudulent attacks.

Digital advertisement created by Grey, Russia for Kaspersky Lab, within the category: Professional Services.

Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis
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kleenex's picture

Solid website.

Activity Score 58791
Web Designer/Developer
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