Description
See the work at http://onedollarlesson.com
Now there’s an easy way to defend yourself against digital attacks. One Dollar Lesson breaks down online financial fraud in a fool-proof way, transforming the world of code into beautifully crafted 3D. Kaspersky Lab, who recently cracked one of the largest digital heists in history, and GREY Moscow, have launched an interactive site called One Dollar Lesson. The project tackles the complexity of online fraud with an action packed story about your money. Visitors to the website receive a digital dollar that they can spend. However, each transaction reveals the dollar’s path through a 3D world, along with vicious malware and fraudulent attacks.
This professional campaign titled 'One Dollar Lesson' was published in Russia in March, 2014. It was created for the brand: Kaspersky Lab, by ad agency: Grey. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 9 years ago.
Credits
Advertising Agency: Grey, Moscow, Russia
Creative Directors: Alexey Artyukhov, Andrey Sivkov
Creative Lead: Eric Groza
Art Director: Ivan Zarutsky
Copywriters: Andrey Sivkov, Eric Groza
Junior Creatives: Alexey Roschuk, Eduard Boev
Project Manager: Pavel Teslenko
Account Team: Andrey Glushkov, Alexandra Kolesnikova
Production: Wrong
Creative Director: Oskars Cirsis
