Advertisement

Timeline

Agency Network: 
Published/Aired: 
January 2012
IADA:  Timeline
IADA Digital Ad -  Timeline

Description

This new campaign shows the FB timeline of Adam Barak. His timeline shows one column of adam under the influence of drugs, and the other column - without. The new timeline feature on facebook demonstrate clearly the diffrence between life on drugs and living sober.

Digital advertisement created by McCann, Israel for IADA, within the category: Public Interest, NGO.

URL: https://www.facebook.com/Antidrugstimeline (Facebook removed it)
Check out the video: http://www.youtube.com/watch?v=yL2LzEWedJg
Advertising Agency: http://www.mccann.co.il/">Mccann Erickson, Israel
Creatives: Nir Refuah, Daniel Barak, Nir Hersztadt, Ami Alush
Production: Inbal Fanan
Photographer: Gooli Cohen
Log in to post comments

Highest Rated

Lazarus's picture

Timely, but feels like flavour of the month.

Lazarus
Activity Score 1537
Creative Director
DBB's picture

Wow

DBB
Activity Score 1216
ryanscottlum's picture

Really creative use of Facebook Timeline!

ryanscottlum
Activity Score 15
Hadrons's picture

using the obvious, doesn't make it innovative nor creative.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

+1

simonds08
Activity Score 598
pabzi007's picture

very nice execution

pabzi007
Activity Score 108
Copywriter at The Base
MicheleVirgilio's picture

Just done but maybe not in this way. So very good idea for me.

MicheleVirgilio
Activity Score 2617
jackmancer2017's picture

Shame they didn't add the option to subscribe or anything. Has more potential. Nonetheless, brilliant use of tools.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Haber's picture

Amazing.

Haber
Activity Score 64
Lazarus's picture

Timely, but feels like flavour of the month.

Lazarus
Activity Score 1537
Creative Director
simonds08's picture

i agree. just because it is there doesn't mean we should use it. besides, this is only effective if people GET there... i doubt people would subscribe or share with their friends.

simonds08
Activity Score 598
kleenex's picture

not bad at all.

kleenex
Activity Score 58797
Web Designer/Developer
DBB's picture

#simonds08,
I guess you and world are not connected.
Just try typing the name of this ad on Google. see what happens.

DBB
Activity Score 1216
simonds08's picture

after taking your recommendation, i just returned from a trip around the internet (don't say i never do anything for you.) what i have learned is that for someone to happen upon this campaign... they first need to google the name of the campaign.

i am not sure this really qualifies as advertising. while the execution is nice, it is no different than having an informational website were ads or the media can point interested parties to.

simonds08
Activity Score 598
Haber's picture

#the one above me
I'm sorry if it turns to spam, but now take your trip to twitter you must young skywalker, and learn about the power of social media and sharing.
go on, take another trip! :)
(besides that every major blog that i came across wrote about it, such as mashable, business insider and even peretz hilton lol)

Haber
Activity Score 64
BFB's picture

Brilliant use of media.
Love it.

BFB
Activity Score 936
Copywriter
lovvin's picture

It most definitely has an impact on me. It's beyond my understanding how can someone chose the self destruction path, drugs are messing thousands of lives and the number is growing despite all the information we have to stay warned against them.

lovvin
Activity Score 3
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement