Agency Network: 
Published/Aired: 
May 2011
CCSVI in Multiple Sclerosis:  URL Story
CCSVI in Multiple Sclerosis Digital Ad -  URL Story

Description

Digital advertisement created by Lowe, Italy for CCSVI in Multiple Sclerosis, within the category: Health.

Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Director: Laura Sordi
Copywriters: Laura Sordi, Marco Diotallevi
Art Director: Angelo Marino
Web Developer: Daniela Conti
Creative Directors: Francesco Taddeucci, Luca Albanese
New Media Strategist: Valerio Rufo
Account: Florine Terdjman
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ZaboZaboZabo's picture

This is new! Congrats

ZaboZaboZabo
Activity Score 593
Art Director
CuriousPencil's picture

The point? Getting people to click endless times to read URLs when they can just go straight to the end; what's the point? The connection with the condition? That it's frustrating, aggravating, debilitating and sheer annoying, just like this 'experiential' version of what the 1970s might later call a 'web site'?

Sorry, but fail. Who gives a hoot that it's the first URL story. Make it the last one and you'll get a lot more sympathy for your client. As it stands this is just pointless, pointless nonsense.

CuriousPencil
Activity Score 4167
Copywriter
atb2005's picture

Agreed. I would also add annoying and pretentious. Make that annoyingly pretentious. Its baffling that people are liking this on facebook. Done by creatives, for creatives.

atb2005
Activity Score 13489
taboo's picture

And done before, by Jodi-Interactive... in 2008!

http://you-talking-to-me.com

taboo
Activity Score 3
CuriousPencil's picture

Ha! Nice one. That's precisely the level it should've stayed at, an interesting distraction.

This is the HTML equivalent of 5318008 on a calculator. Though, grudgingly being a grown-up about it, if this does do *anything* to draw attention to the condition then it has to be deemed *slightly* effective as a tool. Though I still think the association between 'that god-awful pub idea that escaped and snagged an MS client' isn't the best way 'moving forward'.

CuriousPencil
Activity Score 4167
Copywriter
jjf's picture

I had to come back to this page to comment on how irritated I was to scroll through all that. Imagine people with slow internet access? They won't read till the end. Neither would I, so it's a fail. >_<

jjf
Activity Score 258
Copywriter at LINs Advertising & Marketing
brisham's picture

Copied.

brisham
Activity Score 18
Scubadome's picture

Done done done! And better!

Scubadome
Activity Score 62
MarioLuigi Bros's picture

Copiataaa

MarioLuigi Bros
Activity Score 203
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