Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy.
On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
Digital advertisement created by Publicis, France for Carrefour, within the category: Retail Services.
Account Team: Marie Wallet, Pascale Beyssier, Andréa Bastianelli
Creative Team: Marco Venturelli, Jean-François Goize, Edgar Heusch, Morgan Carrio
Strategic Team: Christophe Defaye, Lydia Tamarat
Social Media Team: Gautier Rennes, Shems Chqoubi
Account Team: Camille Olivier, Marie-Charlotte Mathieu, Mayssam Kaado