With the HBO hit “Mare of Eastown” bringing a ton of national attention to the Philadelphian (or “Philly”) accent, most notable in the series was the pronunciation of the word “water”.
So, for this year’s Independence Day, Mio Liquid Water Enhancer (part of the KraftHeinz Company) wants to celebrate the freedom to pronounce water as “wooder” just as Philly’s do – in the birthplace of liberty, Philadelphia nonetheless.
Mio’s brand promise is “We fix Waterr”, but this weekend, it will be "We Fix Wooder”.
This professional campaign titled 'We Fix Wooder' was published in United States in July, 2021. It was created for the brand: Mio, by ad agency: VaynerMedia. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 12 months ago.
Advertising Agency: VaynerMedia, USA