The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.
This professional campaign titled 'Don't Let The Bill' was published in Jordan in June, 2019. It was created for the brand: Carrefour, by ad agency: Wunderman. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 2 years ago by Creative Director: Fahid Ibrahim of Wunderman Amman.
Advertising Agency: Wunderman, Amman, Jordan
Creative Director: Fahid Ibrahim
CS Director: Ibrahim Tadros
Account Handler: Saad Habaibeh