Misty Mountain Man

Agency: Publicis


Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure.

This professional campaign titled 'Misty Mountain Man' was published in Romania in December, 2019. It was created for the brand: Carrefour, by ad agency: Publicis. This Film medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted about 4 years ago by director: Peter Dietrich of


Advertising Agency: Publicis, Bucharest, Romania


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