Foodography

Agency Network: 
Published/Aired: 
April 2015

Description

Strategic Planning Information Specialist: Eva Hasson

Digital advertisement created by Saatchi & Saatchi, Israel for Carmel Wineries, within the category: Alcoholic Drinks.

Advertising Agency: Baumann Ber Rivnay / Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Creative Director: Nadav Pressman
Creative Director: Eran Nir
Art Directors: Shirley Eva Bahar, Ori Hasson
Copywriter: Liron Cohen
UX and Interaction Expert: Gal Mamalya
Production / Content: Dorit Gvili
Digital Producer: Maya Palmon
Account Group Head: Shani Shaul Vengosh
Account Supervisor: Michal Popov
Strategic Planning: Shai Nissenboim
Producer: Alon Shmoelof
Video Editor: Dan Deutsch
Traffic Co / Ordinator: Ronit Doanis
Chef: Meir Adoni
Food Photographer: Dan Peretz
Ceramic Artist: Adi Nissani
PR Coordinator: Orly Segal
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Highest Rated

asahikk's picture

great insight!

asahikk
Activity Score 237
Graphic Designer
asahikk's picture

great insight!

asahikk
Activity Score 237
Graphic Designer
mason_c42's picture

This was a very interesting marketing video. My attention was kept throughout the entire video due to it's originality and unexpectedness. Its started as a typical wine commercial showing grape vines and explaining its track record. Then it quickly turned and disclosed a fault by saying they has recently seen disconnect. This is something uncommon for prideful and passionate wineries to say about their company. The video then shifted to focus on me by using my culture. I went from watching an unoriginal video about some winery to a unique video about what is common in my day to day life. Camel Wineries used testimonials to make me feel as though I was missing out on something cool. The video intrigued me and ignited an excitement in me that wanted to look more into Carmel Wineries. The video was very well made although infusing the brand a little more would have made this video even more successfull.

mason_c42
Activity Score 17
kleenex's picture

Good effort.

kleenex
Activity Score 58791
Web Designer/Developer
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