The Whopper Bet

July 2020


Everybody prepares for their favorite show. If it’s a new episode, new season or a finale. But most times we get bummed if the story doesn’t go our way. So Burger King will give everybody the power to decide the fate of their favorite character and prepare them with comfort food incase a major plot twist happens. Inside the Burger King delivery app, users will see a poll where they can bet on how the story of their favorite show will proceed. If their bet is right, their Whopper will be free of charge. It’s a fun way to engage people to order BK food inside the delivery app while giving them that rush of wanting to know 1) what will happen next in their favorite show and 2) if they will get free Whoppers. And just incase the story doesn’t go their way, at least BK will be there to comfort them with their famous flame-grilled comfort burgers.

Digital advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Advertising School: Miami Ad School, Berlin, Germany
Creative: Yani Gabriel
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