School: Miami Ad School
Coming out is one of the hardest things to do. Especially when you’re just a teenager. So to help teens, Lego will release a line of famous and successful LGBTQIA+ icons using Minifigure pieces - to empower them and help them own their most authentic selves. This will be a reminder for teenagers that their sexuality does not define their talents, skills and future achievements. It’s a push for them to rebuild their character, having them be proud of what they can bring to the world.
This student campaign titled 'Proud Lego' was published in Germany in July, 2020. It was created for the brand: Lego, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO and Toys industries and contains 1 media asset. It was submitted over 2 years ago by Art Director: Yani Gabriel of Miami Ad School Berlin.
Advertising School: Miami Ad School, Berlin, Germany
Art Director: Yani Gabriel