With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.
An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.
Digital advertisement created by Buzzman, France for Burger King, within the category: Food.
President and Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Copywriters: Philippe Boucheron, Patrice Lucet
Business Director: Loïc Coelho
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau